Tuesday, June 28, 2011

fruits, veggies, dairy and krispy kremes.

Let’s face it: we all wish our favorite desserts and sugary treats were a food group. Personally, I’d kill for the day that key lime pie, cakes and cookies were actually healthy for you.

Well one delicious indulgence is taking a turn for healthy-town! KRISPY KREMES.
That’s right! Your favorite sinfully glazed, served warm donuts are adding things like oatmeal, yogurt and fruit juice to their ever-popular menu.

Since Krispy Kreme’s stock more than doubled in the past year (and after fumbling to stay afloat in previous years), Chief Executive Officer James Morgan has said, “To keep the momentum, he needs to sell healthier food and specialty coffee.”

In 2005, Krispy Kreme took a turn for the worst when it was hit hard by overexpansion, accounting scandals and, of course, the Atkins Diet. “The stocks tanked, the company was forced to close half its 390 stores,” Leslie Patton reports. “And 14 quarters of losses followed.”

However, when now CEO Morgan took over in 2008, he began to revamp the chain, closing the “so-called factory stores” (where you could watch those delightful donuts be made) and focused more on overseas expansion.

And on top of their new healthier approach, Krispy Kreme will also begin rolling out a variety of coffee drinks over the next 18 months which include lattes and signature blends.
But in order to really stick it to the man (eh-hem, rivals Dunkin’ Donuts and Starbucks), Krispy Kreme needed to "trim the fat", so to speak.

So although they have not successfully become their own little, yummy food group, at least we’ll all feel a little less guilty when we order their new oatmeal…and a donut.

No comments:

Post a Comment