that's so vaginal.

There are many different ways to say awesome. Amazing. Phenomenal. Vaginal.

Yes, vaginal. One determined mind (or cat) is pushing to let vaginas everywhere be heard with the website That's Vaginal! The goal of the site? To help supporters "Join the movement to place one incredible word in its rightful place of superiority over all other words".


Don’t quite get it? For the love of vagina, watch the video below because there is just no better way to have this idea more perfectly conveyed. I cannot do it justice.

In other words, Carlton (the cat) has had a personal passion and obsession for vagina rights which sparked the birth of "That's Vaginal!" The website, which insists the interest in the subject is "entirely academic", allows fans and subscribers to submit pictures, videos, ideas that are considered vaginal to them.

And by vaginal, I do mean awesome.

The ground rules for submission: "must be awesome, it's non-pornographic and you own the content" and once submitted, Carlton will post your vaginalness to his blog.

Still confused?

Just like when Old Spice slapped a towel on the scrumptious Isaiah Mustafa and made him smell like the man your man could smell like, Summer's Eve (the leader in feminine hygiene products, who's tagline is currently "Hail to the V") has taken some what of the same approach to gain some well-deserved PR: they're creating viral buzz...with a blogging cat who loves vaginas.

"We created 'That's Vaginal!' as an entertaining way to drive home an important point: The industry, including Summer's Eve, and society have talked in code about the vagina and women's genitalia for too long, and it's time for a change," said Angela Bryant, director of U.S. marketing for Summer's Eve. "
Women tell us they're ready to embrace talking about their bodies in an open, honest way."

And what an impact they're made. With over 250,000 in the first week, the blog has certaintly created a stir. Not only have they created a unique, news worthy campaign, but they truly have opened the debate for taking vagina from taboo to totally vaginal.

To read more about the campaign or see more of Carlton's vaginal videos, visit That's Vaginal! or click here!

 

So next time you want to say something is awesome, instead say: